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Tuesday, August 23, 2011

Website Project Update

As President of ISA, I wanted to give you an update on the redesign of the ISA website. As detailed in the 2011 Annual Conference in Nashville, the organization has begun to take the steps necessary to provide a web product for all members, whether members or the general public, that is informative, engaging and impactful.

As a first step, our management team, Sentergroup, created and circulated a request for proposal, reviewed and interviewed a host of web design firms and after careful consideration against pre-set expectations – chose Webitects, Inc. Based in Chicago, Webitects ( has extensive experience in the association marketplace, has a keen understanding of back end functionality and met our scheduling and price demands.

Several key components of the project have already been completed. First, a group of members participated in a focus group and offered a tremendous amount of feedback on what members want to for the ISA website – from user interface and esthetics to content and the find an appraiser function. Based on that information, Webitects and the ISA staff have been able to create a thorough and comprehensive wire diagram – an essential site map that highlights key web functions, processes and the flow of information for end users. I have seen the wire diagram and it does an excellent job of prioritizing key functions and information.

The next step in the project is the creative element that will drive ISA’s web presence. We anticipate in the next few weeks that the designated Task Force, leadership and staff will review options for the esthetic platform. It is our expectation that creative component of the site will be a reflection of our industry, be impactful and clearly distinguish ISA from our competitors. In addition, we think your feedback and engagement is critical to the overall success of the project, As such, all members will be given an opportunity to review the creative options through an online portal and vote for their favorite.

A relevant, functional and impactful ISA website has been and continues to be a major goal for my term as President and I am confident we are very close to having a platform that is valuable to you, our members, and those who seek out appraisers or appraisal information.

Judith Martin, ISA CAPP

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