Planning Your Appraisal Appointment

Janet Madrigal, ISA AM

Ready, Set... Form!

First things first, when that phone rings or that email pings with a potential client, I like to have a client data form/activity log handy. You can find an example in our Core Course manual and the ISA Means Business! Toolbox or make one up yourself. I have many copies made and have them in a folder so that I can just grab one when needed. Because our lives are so hectic, I like to write down as much info as I can. Then I peruse my form just before my appointment. Maybe your client’s mom just passed away or they have a child going off to college for the first time. This is a great way to “break the ice” when you first speak to them again or meet them. C’mon guys, we’re selling ourselves!

What, Why, When, Where

What are the pertinent questions to ask when you receive that call? Start with, “What, Why, When and Where!” People love to talk and love to tell you about their treasures, right? Just like when your seat companion on an airplane inquires what you do for a living and they immediately think, “Antiques Roadshow.” Then the stories really start. We can all relate! It’s not usually too difficult to get the client to tell you the pertinent info, but getting them to stop talking may be another matter entirely!

By now you’ve filled out your intake form and your appointment is set! If you’re a generalist (like I am) the average person expects you to know everything about everything that was ever produced! Now, we all know this just isn’t possible (thank you again, Antiques Roadshow). Hopefully, you have a few extra minutes to do a google search or whatever else floats your proverbial boat to have some good information on the client’s collection. I don’t suggest faking knowledge but rather ask good questions and listen well. Then reach back into your core course or something you read and WOW them with your knowledge!

Gear it Up

I always have my appraisal bag at the ready. Contents include:

• A decent digital camera (with a charged battery, even though most of us have a phone with us if we run out of camera battery)
• Two measuring tapes (one retractable and one without metal at ends for measuring art or scratch-able items)
• Pens and pencils
• A small flashlight
• Magnifier
• Loupe
• White cotton gloves (available at CVS)
• Mask (you never know when you’ll need one)
• Pointer (if you use a pen or a pencil to point out a condition issue you may leave a visible mark)
• Extra batteries
• A package of hand wipes or sanitizer (if there isn’t running water to wash your hands before or after)
• My notebook and client file.

I like to put my client form in a manila file for confidential purposes. More than once I have caught clients snooping on what I wrote! Business cards are a must and a pocket-size Hallmark book may be helpful. You'll also want to include client contracts, invoices and other relevant paperwork for the assignment.

Bag contents may change if you’re an art or jewelry appraiser (a black light, scale, and acid test kit may be added). I cannot stress enough how important it is to be prepared. Having everything you might need at your fingertips makes you look professional and prepared. The client form has space for the client’s address and the owner’s address. Where are the items located? Are they at the deceased mom’s house or moved to the daughter’s house? Make sure you know where the items are located to save time and trouble.

Waze It

I use an app (which I found thanks to my millennial children) called WAZE. I can put in a client’s address and when I’m traveling (day and time) and it will calculate how long it will take me and will send me a ping when it’s time to leave! It considers time of day, traffic and construction. Let’s face it, it’s a lot less stressful to be a few minutes early rather than late. If you’re early you can take those few minutes to scan your intake form once more before meeting the client.

Dressing the Part

Depending on the client and situation, dress the part. For instance, in July, I had a client that had no air conditioning, no fans, and no open windows. Besides that, I had to trek into a gravel sub-basement and several out buildings through grass and one-can-only-guess. Since I had been there previously, I was thankful for my capris and ECCO shoes. Wearing the right clothes and shoes for the situation adds to your professionalism, not to mention, your comfort!

Your Gut (Feeling, That Is)

Safety is very important in any profession and ours is no exception. The Waze app allows you to send an “ETA” to family and friends. It’s the last thing I do before I ring the doorbell. My family, then, has the time and address of where I am located. Generally, I am alone on appointments going into a stranger’s home. Use your instincts and go with your gut feeling. It will never let you down. If you feel uneasy about the situation, drive to a safe location and reschedule when someone else can be with you. If everything feels and looks right, have your business card ready to hand to the client along with a big welcoming smile!

Janet Madrigal, ISA AM, has been a member of ISA since 2014. She is located in Joliet, Illinois and owns the company Attic to Appraisals, where she assists homeowners in finding their everyday items that may have more value than they think. She earned her MBA from Lewis University.

Collecting Information for Appraisal Reports

Libby Holloway, ISA CAPP

“A picture is worth a thousand words” is a saying that we are all familiar with. It isn’t clear to cliché historians whether this phrase was coined in 1911 by newspaper editor Tess Flanders, earlier from a paraphrased comment by Napoleon Bonaparte or even earlier by Confucius. But, the statement rings true no matter who said it first.

In the Core Course, you are instructed to take clear photos and write descriptions that are thorough enough to enable the reader, who may not be familiar with art or antiques, to pick the item out in the room. Different objects require different levels of detail in their descriptions. For example, there is no need to write three sentences to describe assorted used pots and pans, nor is there a need to photograph each separately. However, you will likely need to take multiple photos of a piece of art. Make sure you are qualified to appraise the types of items you are tasked with valuing. If you are, you should be able to determine the detail needed to adequately describe the objects.

When you are on-site collecting information for your appraisal report, make sure you take the time to take the right number of good quality photos. Luckily, digital photography has made it affordable to take enough photos to insure you have gathered the information needed. I generally take 4 corner shots of each room, then methodically work my way around with group shots of less valuable items and singular shots of more important pieces. Practice working with your camera so you can adjust for different light levels, different finishes and small details such as silver marks. Learn to take photos of items under glass or with shiny surfaces. Carry solid dark and light cloths that can be used as a background for close photos. If you need more help with photographing objects, online tutorials can be a great resource and should be available for almost every type of camera.

No matter how much experience you have in the field you appraise in, there will be times when you aren’t sure about a piece. If you think you may be seeking help from someone else, you should take lots of photos from different angles and capture details such as marks, signatures or other characteristics that can be used for dating and identification. Be aware of what those characteristics are for each type of property you are inspecting. Did you know the number of toes on a dragon can be important? Did you know that some flaws show up in a photo taken with a flash that you might not be able to see in lower light? Your photos can give hints to an expert that you might not even have the words to express. ISA's Fine Arts and Antiques, Furnishings and Decorative Arts specialty courses include photography and description writing tips for that purpose.

Ceramic pieces may include markings that
will help you or another expert identify the piece.

Since condition is important to determining value, make sure you know how to properly photograph and explain condition issues or terms for types of damage. You might say that a finish is bleached from light exposure, silver is scratched from improper cleaning or that a print has suffered from exposure to moisture. Take clear photographs of the damage showing the extent of the damage and the overall condition of the piece. A scratch on a piece of art glass may not affect value if there are also large chips in the rim.

Speaking of words, in addition to informational photos, remember that you must use terms that make sense to your reader to describe the object. If your client is a knowledgeable collector, then pull out the ten-dollar words that you both know. If your client is an attorney who may know the law but not technical fine or decorative art terminology then use words they can relate to. Or, if it is necessary to use technical terms, include precise definitions in a glossary in the report addendum. Avoid using flowery, subjective language in appraisal writing. You shouldn’t describe something as beautiful, tasteless, tacky or glorious (yes, I’ve truly read those in appraisals before). Be careful using terms such as rare or one-of-a-kind unless you are sure that the industry considers that to be true. For information on important terminology in modern design, see our recent blog post by Valerie Hale, ISA CAPP.

Here is a new saying for you: “A picture is worth a thousand words, but a thousand words can’t replace a good photograph.”

- Libby Holloway, ISA CAPP

The Importance of Continuous Learning for Appraisers

By Kelly Juhasz, ISA AM

Whether you’ve been an appraiser for 20 years or two years, acquiring new knowledge is important not only to your business but also to your own well-being. We often conveniently put this notion out of mind, but what truly and deeply motivates us isn’t money. It’s knowledge.

As a qualified appraiser, I am required to stay current with USPAP and ISA’s membership criteria, thus ensuring a high standard of appraisal service to the public. So, I am continuing to learn. But is being required to learn enough to keep me motivated and engaged? Not for me. I’m guessing it’s not enough for you either.

Why Keep Learning New Skills?

Many of you who know me as an appraiser likely don’t know that I am an expert in adult learning. For corporations and higher educational institutions throughout North America, I have designed courses and tools to increase performance and motivation in the workplace. I also have helped many arts organizations design programming to engage audiences and expand their purposes.

From a professional viewpoint, I would like to share three key factors that motivate students of all ages to continuously learn and acquire new skills.

1. Mastery: By building your competencies and skills, you can more easily establish credibility and trust with your clients, two critical components of the appraisal business. By gaining a deeper understanding within your current specialty or expanding your specialties, you will challenge and reward yourself with new knowledge and increased confidence.
   
2. Purpose: Acquiring new knowledge will help you solve problems for your clients and colleagues. By providing solutions, you will be heard and recognized for what you know. It will provide opportunities for new business and it will keep you relevant.
   
3. Enjoyment and Engagement: As an appraiser, you have a high degree of independence that most people in their work do not have. You have the control to direct your own learning in areas that interest you. You have choice. Create an environment for yourself that is rich, rewarding, and highly satisfying while running a successful appraisal business. 

Realizing successes focused on these three motivating factors starts with a commitment to continuing to learn and acquire new knowledge.

Five Ways to Continue Learning Right Now

Here are five ways to continue your learning in a meaningful way that you can do anytime as a member of ISA:

1. Volunteer with your local chapter, present at the ISA annual conference, or become an ISA Ambassador. By donating time and expertise in the appraisal community, you will learn from other appraisers. Together, you will solve a problem or create a quality event, workshop or working group and, in return, help to increase the overall expertise of all ISA members. (Purpose)
   
   
2. Add or expand your area of specialty. ISA offers many opportunities to expand your knowledge into other appraisal specialties. If you appraise art, you can take courses to learn more about prints or Asian art, or expand into antiques and modern furniture. I know that I prefer online and self-study courses so that I don’t incur travel expenses and don’t have to leave my office. The Foundation for Appraisal Education also offers annual scholarships for courses; don't hesitate to apply.
   
   Remember, everything works in cycles. Although some specialty areas seem to be shrinking, and though there may be objects you don’t currently receive many calls about, you’ll always have the chance to use your new knowledge. The cycle will change, market demand will increase for items, and you’ll be confident, armed with your new knowledge, and ready to apply it in your appraisal practice when those calls do come in. (Mastery)
   
   
3. Join a community board, advisory group or committee for an organization focused on your area(s) of specialty. We often think that we will be the ones providing the benefits by sharing our knowledge sitting as an expert, but, in fact, it works both ways. Getting involved will help you notice trends in the market, consumer interests and tastes, and also expand your list of contacts. It will also lead you to new business. You will find that you will learn and receive more than you give. (Enjoyment and Engagement)
   
   
4. Attend Chapter meetings and presentations. With the help of colleagues, for example, the Canadian Chapter of ISA features invited guest speakers as opportunities for new learning. And even more rewarding, fellow appraisers prepare detailed presentations based on their areas of expertise for other Chapter members. These presentations create a bridge between ISA members from across the country and from various specialties, and provide an opportunity to learn together and get to know each other better. There is nothing more challenging than presenting to a highly skilled and knowledgeable group like our appraiser colleagues. (Mastery and Engagement)
   
   
5. Increase your business skills. Find courses and programs directly tied to small business management, marketing and finance (such as calculating blockage discount equations). You will be able to focus your time on tasks that matter and learn when to bring in outside expertise that isn't your core strength. Also, check out the ISA Means Business! Toolbox for resources that can help you increase your business acumen. You will reduce your stress and enjoy running a business better. (Mastery and Enjoyment)

As an appraiser, you may feel like you are on your own, but with ISA, you are never alone.

Kelly Juhasz is an Accredited Member of the International Society of Appraisers, President of the Canadian Chapter, and a certified expert in adult learning. Her work in professional development has improved the performance of thousands of adults across North America and her appraisal knowledge is recognized by government agencies and cultural institutions nation-wide. She holds a Masters in Archival Science from Canada’s highest ranked university and a degree in Art History. She has worked on a range of artwork from Dutch Masters such as Rembrandt Harmenszoon van Rijn and Gerard Dou to contemporary works by William Kentridge and Peter Doig. Kelly was the winner of the 2017 ISA Rising Leader Award. 


Recommended Reading:
Pink, Daniel. (2009). Drive. Riverhead Books.


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