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Thursday, June 30, 2016

Are You Missing Out On Potential Clients?

First impressions are everything, and appraising is no different. You have the credentials, the experience, and the right skills – there’s no question about it: you’re an ISA member. But who can tell?

Of the many benefits ISA offers its members, one of the most valuable is our “Find an ISA Member” search tool on the ISA website, which allows visitors to search for an appraiser based on location and keywords such as specialties, credentials, or services. With an average of 2,500 page views a month, it is a powerful tool in your professional arsenal that can help maximize your professional presence.

As a member, you are automatically given a profile. But are you making the most of it? Here are some tips to help you get noticed:

1. Location is Everything
A crucial component of the ISA search feature is location. Without it, you won’t pop up in anyone’s inquiries, putting you at risk of missing out on an opportunity that may literally be down the street from you. Be sure to include the city and state where you practice. And if you travel to do appraisals, include that in your “About” section too!

2. Is a Picture Worth a Thousand Words?
Maybe, but it’s definitely worth the 60% of people who are more likely to click on your profile simply because you have a photo, according to MDG Advertising. Choosing a high quality, professional photo of yourself can drastically increase the chances of you securing your next assignment.

3. Mind the Details
Not too long ago, the Huffington Post reported that most resumes are skimmed for a few seconds before they are tossed to the side or accepted, and your profile should be no different. This is your opportunity to market yourself as efficiently as possible. Engage visitors with critical information on yourself and what you offer. And while it is important to have your credentials listed alongside your specialties and contact information, don’t forget to let your personality shine through as well. Here is a great chance to offer some insights on your likes and hobbies, memorable experiences, and goals as they relate to your appraising career.

To update your profile, simply login to the ISA website and click on “Manage Your Profile.” Once you’ve confirmed that your contact information is up-to-date, add background information to personalize your profile, check the box labeled “Include in Membership Directory,” and select your areas of expertise in the Find an Appraiser categories. (You are also able to choose five of each section: Specialties, Services and Performs Appraisals Of.) Always remember to Save Changes when you are done with each section.

ISA’s search tool can be tremendously useful for both website visitors and members alike. When used properly, it is a convenient way to advertise your services and capture the attention of potential clientele.

1 comment:

  1. Regarding the background section of your profile:
    Use key words in sentences to describe your business and areas of expertise. The "search for an appraiser" engine will pick them up.