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Tuesday, June 4, 2013

ISA Moves Forward with New Advertising Campaign

During the member business meeting at our annual conference last month, the ISA Board of Directors announced the development of a new advertising campaign to promote the International Society of Appraisers and the valuable services our members provide. In concert with our design firm, Bates Meron Sweet Design, this marketing venture will comprise several components:

Ad #1: to promote the importance of hiring a qualified ISA appraiser to targeted segments of the general public

Ad #2: to serve as a recruitment tool to enhance the growth of ISA

Ad #3: to generate opportunities for ISA appraisers in specialized markets such as museums, galleries, institutions, wealth managers, financial planners, and dealers. There will be two different versions of this ad, one for fine art appraisers and one for appraisers of antiques, residential contents, and decorative arts.

We’re pleased to launch the first ad, which can be used by ISA and our chapters, as well as by each of you as individual members to reach an audience of potential customers of appraisal services.

This ad is now available in the members-only section of the ISA website by clicking HERE. You can download the artwork files, and take them to your local designer or print shop and have them edited with your own logo and contact information to use in your regional publications and on your websites. This coop ad is meant to offer a significant benefit to you as a member – a professionally designed ad that can be customized and used to promote your appraisal services.

We’ll launch the second and third ads in the very near future, and we’ll also provide a blog post on how to use these important marketing tools to promote your appraisal business.

Download the files HERE

Please note: Some of the artwork file was created in Adobe Illustrator and is vectored and you may not be able to open the .ai file on your computer. Your graphic designer or print shop will be able to assist you.


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