Tuesday, May 1, 2012

Marketing ISA

As a member of the International Society of Appraisers Marketing and Promotions Committee, I have been working on expanding our association’s on-line presence.  In addition to adding search engine listings, a free link to ISA’s website has been added to over 30 websites relating to antiques, art, insurance, moving, claims, museums, legal issues and restoration.

How can individual ISA members help market our organization to users of appraisal services, other appraisers and the public?

1. Place a link on our individual websites to the ISA website at www.isa-appraisers.org.
2. Mention your ISA credential and use the special ISA Member logo in your marketing         materials, websites and blogs.
3. On social networking sites such as LinkedIn, actively participate in discussions,               answer questions and join the ISA group.
4. Write press releases and articles for print and on-line publications mentioning your           membership with a link to the ISA website.
5. Wear your ISA pin on the job and to networking events.

I carry a portfolio showing the ISA logo when attending functions and meeting potential clients for the first time.  It helps catch their attention and serves as a conversation starter.

Feel free to contact me at kjablonsky@personalpropertyappraisals.com with any suggestions for improving our on-line presence.  If we each help promote ISA, we will have a stronger organization and be more successful with our individual businesses.

Kathi Jablonsky, ISA CAPP
Member, ISA Marketing and Promotions Committee


1 comment:

  1. I had a question about acquiring ISA's new logo. If you didn't receive a copy at conference, here's where to find it:

    To download the new ISA logo, go to the ISA website and sign in. Look under the membership tab, then ISA Policies, then ISA Graphic Standards. You will see a link on the page to download ISA logos along with the Standards Guide.

    As far as linking goes, when you place the ISA logo on your website there should be a way to place a link from the logo to the ISA website. This is done on the backend by you or whoever built your website.

    Kathi Jablonsky, ISA CAPP

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