Newly Updated ISA Marketing Brochures Available!

ISA is pleased to announce that updated and redesigned “Be Certain of it’s Value” brochures are now available for purchase. These tri-fold brochures are the perfect marketing tool to display at your workplace, at tradeshows, estate sales, or other venues. Utilizing many of the new ISA graphics and branding visuals, these brochures will offer your potential clients insight on what to look for in hiring an appraiser, and what makes a good appraisal report. It clarifies that ISA trains appraisers with the most comprehensive education program available, and that ISA members meet the highest standards for appraisal principles, ethics and report writing.

We have partnered with a quality print company called CrossTech Communications to make the ordering process smooth and easy. Simply complete the order form, attach your logo, provide a few lines of custom text to accompany your address, and CrossTech will print the customized brochures and ship them directly to you. They’ll even help clean up your logo artwork, if necessary.  ISA has negotiated special pricing just for members, without any markup, so the savings are passed directly to you!

The brochure is available in a choice of two different cover versions – Fine Art or Antiques & Residential Contents. Whichever style you choose, you can rest assured the brochures will be printed on high quality heavy coated paper using a digital offset press, providing you with a product customized with your company logo that you’ll be proud to display and distribute.

Members of ISA can click here to view complete information  through the ISA website. Additional questions can be directed to Joe Jackson at jjackson@thesentergroup.com.


Interested in being a Guest Blogger?

Have you had an interesting or unique appraisal experience that you want to share with the readers of ISA Now?  To share your experience, just send it to ISA and we will post it.  Did you learn something interesting or new on a recent appraisal? Have you come across something unique or rare? All of these experiences make for a great blog post.

Contact Sara Foley, sfoley@thesentergroup.com, to submit your story or experience for the ISA Now blog.

ISA Moves Forward with New Advertising Campaign

During the member business meeting at our annual conference last month, the ISA Board of Directors announced the development of a new advertising campaign to promote the International Society of Appraisers and the valuable services our members provide. In concert with our design firm, Bates Meron Sweet Design, this marketing venture will comprise several components:

Ad #1: to promote the importance of hiring a qualified ISA appraiser to targeted segments of the general public

Ad #2: to serve as a recruitment tool to enhance the growth of ISA

Ad #3: to generate opportunities for ISA appraisers in specialized markets such as museums, galleries, institutions, wealth managers, financial planners, and dealers. There will be two different versions of this ad, one for fine art appraisers and one for appraisers of antiques, residential contents, and decorative arts.

We’re pleased to launch the first ad, which can be used by ISA and our chapters, as well as by each of you as individual members to reach an audience of potential customers of appraisal services.

This ad is now available in the members-only section of the ISA website by clicking HERE. You can download the artwork files, and take them to your local designer or print shop and have them edited with your own logo and contact information to use in your regional publications and on your websites. This coop ad is meant to offer a significant benefit to you as a member – a professionally designed ad that can be customized and used to promote your appraisal services.

We’ll launch the second and third ads in the very near future, and we’ll also provide a blog post on how to use these important marketing tools to promote your appraisal business.

Download the files HERE

Please note: Some of the artwork file was created in Adobe Illustrator and is vectored and you may not be able to open the .ai file on your computer. Your graphic designer or print shop will be able to assist you.