Thursday, May 10, 2012

ISA Unveils New Logo


You’ve heard the rumors … and they’re true!

The ISA Board of Directors is pleased to announce the launch of a new logo and branding campaign! Assets 2012 conference attendees already saw a sneak preview last month in Tempe, and now we’re ready to “go public”.

Out with the OLD …


In with the NEW.

Designed to have a direct link to our old logo in spirit, the new look is meant to be a powerful, market-changing brand for ISA. We believe we’ve captured a fresh and forward-thinking image that represents where our organization is headed. The rotating sphere implies movement and activity, and the richer blue and grey color scheme creates an upgraded, more sophisticated impression.

New logos are also available for members to add to their promotional materials. Each of the full membership categories will have their own logo: Member, Accredited Member, and Certified Member.


There is also a new graphic standards publication that provides the guidelines for how each of the new logos can be used, including colors, fonts, and styles.

The full roll-out is in progress, with our website, Facebook page, and Blog now carrying our new brand. Up next will be new letterhead, broadcast email templates, and other communication pieces. After that, a new advertising campaign will be developed for implementation in 2013. The new member logos and the brand standards guide are now available on the website, to download visit: http://www.isa-appraisers.org/members/isa-policies/isa-l. (members only section)

Now that you’ve seen the launch, we hope you’ll all help us promote our new look as “ISA Brand Ambassadors”. As an ISA Brand Ambassador, members should:

• Review and download the new logos and become familiar with the brand standards guide
• Begin to use the logo and applicable member logo as soon as you can by updating your marketing material and social media profiles
• Showcase the new ISA logo to your colleagues, vendors and other appraisers

For more information, visit our website or contact ISA’s Executive Director, Joseph Jackson, CAE at jjackson@thesentergroup.com.


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